NEW PUBLICATION

Pedro Alves da Veiga’s article “Post-fake Reality: a vision through digital art” integrates volume II of the publication Communication Scenarios: New Dialogues, edited by Cristian Yáñez Aguilar, Élmano Ricarte and Lawrenberg Advincula

The volume Communication Scenarios, published by Media XXI, brings together researchers from Brazil, Chile, Colombia, Cuba, El Salvador, Spain, United States, Guatemala and Portugal, who seek to map communication in different places in the Ibero-American world. This work is financed by the Editorial Board of the journal Comunicación, Cultura y Sociedad (RCCS), linked to the State University of Mato Grosso (UNEMAT), in the interior of Mato Grosso, Brazil.

Our researcher’s article presents post-fake as a widely disseminated phenomenon, in the era of prefixes and buzzwords, although blurred by technological determinism embodied in black boxes. It has its origins in advertising and the conscious use of logical fallacies and attention-grabbing, with the aim of impacting reality. This analysis is conducted through digital art, where examples of black boxes abound, from modern mobile apps like FaceApp or TikTok to the ubiquitous Photoshop. The author proposes the artivist use of post-fake to expose the internal and hidden intricacies of these black boxes, through their creative subversion and critical use, in the service of a better and more transparent communication, for the understanding of the underlying structures and mechanisms to the structures of the social fabric.