BOOK LAUNCH

CARMEN MONEREO’S NEW BOOK LAUNCHED ON DECEMBER 13th

O mecenato Cultural como instrumento de Comunicação: o caso Caixa Geral de Depósitos e a Culturgest is Carmen Monereo’s most recent book. Carmen is a professor at the University of Algarve, CIAC collaborator, and integrated researcher at ICNOVA. Her new book will be presented on 13 December 2022 at Culturgest – Caixa Geral de Depósitos Foundation in Lisbon. The event will start at 18h00 and will be attended by Emílio Rui Vilar and Luís Vicente Baptista (director of FCSH, Universidade Nova de Lisboa).

This book is the result of a study of the collaborations between the cultural sector and the corporate world, particularly in the history of Culturgest – Caixa Geral de Depósitos’ Foundation. Patronage is one of the various instruments that companies have available to communicate—endogenously and exogenously—through the support of cultural initiatives. This research explores the evolution of the concept of patronage and the ambiguous relationship that exist between interest and altruism, power and generosity.

Cultural patronage as an instrument of communication: the case of Caixa Geral de Depósitos and Culturgest aims to contribute not only to the history of patronage in Portugal but also to define future public-private initiative models.

More information about the book launch event here.